B2B Podcasting Insights · Free scorecard

YOUR BUDGET REVIEW IS COMING. BRING A NUMBER YOUR CFO CAN USE.

Downloads tell you people are listening. But a download doesn't sit next to a cost, so it's the one number a CFO can't do anything with.

The Podcast Number Scorecard is five checks that tell you where you stand out of five, plus a one-page sheet for your cost number and the three counts that matter, with where in the business to find each one.

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Two pages, PDF. It lands in your inbox straight away.

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WHAT'S INSIDE

PAGE 1 · THE FIVE CHECKS

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  • Have you got your own cost number, fully loaded, before finance builds theirs?
  • How many deals this quarter mentioned an episode without being prompted?
  • How many times did sales send an episode instead of booking a call?
  • How much inbound named the show, with the deal value next to it?
  • If the podcast disappeared tomorrow, would your sales conversations get longer?

PAGE 2 · YOUR NUMBER, ON ONE PAGE

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  • A cost sheet with every line people forget, your own hours included
  • The three counts, where to find each one, and how to put a value next to it
  • What to do if a count is zero: say zero, and set up how you'll measure it next quarter

"A CFO will trust a zero with a method over a dashboard with a vanity metric, every single time."

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I'm Neal Veglio, founder of Podknows Podcasting. This scorecard comes from The Budget Review Is In Three Weeks And You Haven't Got A Number, on the B2B Podcasting Insights podcast. If you score low, or come back with a zero you can't read as good or bad, that's what my ​Podcast Growth Diagnostic​ is for.